It came to a polarizing conclusion. Anafelle Liu took the band’s choice award with this visual experiment, spawning some controversy.
The array of comments is focusing on the legitimacy of the clip, and while it may connect to the point (and i’ll get to that in the end), reasons and methods of the author are not what makes me, personally and unfortunately, agree that it was a disappointing outcome.
Focusing solely on the actual video and it’s context (The Valtari Experiment), I reluctantly say it’s not an achievement at technical and conceptual levels, and so to be clear neither was ours at that. The chosen clip has some slight visual appeal, and evokes certain emotions to the viewer willing to watch it carefully, but the visuals wear off and consequently watching with care becomes a task, even to the “technical viewer” with not much to praise in terms of production.
This is not, in any way, a comment on the quality, value of the performance and message at hand, but it’s appropriation as a music video to become part of an excellent collection. Anafelle’s work is a good piece on it’s own, with no dependency (I.E.: connection) on Sigur Rós’s music to weigh in and come full circle.
There was for instance Caroline Fisher’s submission, finalist, which falls in the same category as the chosen clip, but taking (at least) the “surroundings’ inspiration” key from the brief, on a ‘happening’ kind of performance also, with a bit more to chew on.
The most striking thing is how far off the “Sigur Rós Video Language” this inverted color experiment is. Uniqueness is valid, but the emphasis on the word “film”, plus the language we’ve seen along the years and particularly in the Valtari Mystery Film experiment, betray most contestants as they thrived to please and embrace what each one thought defined Sigur Rós.
But in the end this was the band’s choice. They know best what complements their music, and we can’t ask for more than a genuine “click” that made Anafelle’s clip stand out to them.
I would like to be in my best and congratulate the author, but the fact that this clip, apparently, is a recycling of old work previous to the Valtari album, would make congratulations unfair to other hard working authors writing new material inspired by Sigur Rós.
All that’s left is to respect the bands choice, and be happy for all the reasons I wrote in the previous post. Congratulations to the finalists, specially Gonçalo, our most “direct competitor”. It was a good run.